Video has a way of connecting you to your prospects in a way that an articles or newsletters can’t quite match. When prospects watch your video, they feel like they know you.
For many coaches, though, making short, weekly videos is a really intimidating task.
They don’t know what to say, or how to structure it. When they get in front of the camera, they either freeze up or ramble on for way too long.
In the last two posts, I’ve started de-mystifying the video-making process to make it easy for you to create weekly videos that help you establish yourself as an authority.
So far, we’ve talked about the importance of leading with a hook and using product placement to seed your next step.
Right now, we’ll take a look at the third key principle to making your videos flow.
Divide and Conquer
When it comes to actually filming a video, people take all sorts of different approaches.
Some write out an entire script and try to either memorize it or read it from a prompter. Memorizing an entire script is time-consuming, though, and reading it usually sounds boring and clunky.
If you’re already great on camera, you can deliver the whole thing seamlessly from end to end while winging it. Most of us don’t have that kind of experience or ability, though.
I’ve found that the best way to film a short video is to divide and conquer. I do this by splitting my content up into three chunks. We record the whole video in one take, but pause in between each chunk to review the notes.
This keeps you from having to remember everything you want to say. Every time you look down at your notes, you’re uploading that bit of information into your brain. Then you deliver it and move on to the next bit without having to dwell on it for very long.
Here’s how it looks in action:
First, I introduce myself and give my opening.
“G’day rockstar. Taki Moore here from Coach Marketing Machine, and today I’m going to show you the best place to find a Grade-A virtual assistant to take all the menial tasks off your plate so you can just focus on doing what you do best. It’ll be worth the watch, so keep it rolling.”
Then, with the camera still recording, I look down at my notes and decide what to say next. After I’ve chosen what to say, I just look back up at the camera and teach the content. If you have several main points, you can stop talking between each point to look at your notes. Usually, I’ll only teach for a minute or two total.
“Alright, so, I’m here on location in the Philippines, on a little island at Pearl Farm Resort just outside of Davao. The reason why I’m here is because we’ve just spent 3 days with my team training a whole bunch of virtual assistants.
So I need to let you know upfront that the advice I’m about to give you about where to find a great VA is completely biased. But it’s biased because I care. It’s biased in your favor.
See, when you’re looking for a VA you can either have somebody who can do the task that you want, and if you’re going to throw them a job they’ll be out to respond and do something with it.
That’s okay.
That’s like a Level 1 VA but if you want somebody who’s “A” grade, who’s “Rockstar” quality, there’s only one place that I go to and it’s the place that I recommend to all my clients and I just want to let you in on a little secret right now…”
Then I’ll look down for my next point and continue.
When I finish teaching and placing my product, I’ll look back down at my notes one last time and choose my call-to-action. Then, I face the camera and deliver my closing.
“That’s this week’s tip.
If you liked it click the LIKE button. If you scroll to the bottom, leave me a comment.
I’d like to know:
What’s the #1 question you’ve got about working with a VA and getting more out of them?
Leave me a comment below.
Let’s continue the conversation down there.
Anyway, it’s breakfast time. I’m about to leave the island I’ll better roll.
So take good care and I’ll see you soon.”
I shoot the whole video in one take, but with three separate looks at the camera.
When editing the video, we add in a quick video bumper for the moments I looked down at my notes. This helps to transition the video edit and resets the viewer’s attention.
Then we export it, publish it, and it’s done!
Let’s quickly recap.
First, you want to lead with a hook. Tell people who you are and where you’re from, but as soon as you can, tell them what this particular video will do for them.
Second, use product placement. While you’re teaching your content, stealthily plant a product, service, or next step with you.
Finally, when you actually stand in front of the camera to deliver it, divide and conquer. Split your content into three chunks. Deliver the opening first, then look at your notes. Teach your content, then look at your notes. Finally, deliver your call to action and sign off.
P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a free copy of my book
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3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Black Belt this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message with the words “Case Study”. — Click Here
4. Work with me and my team privately
If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me a message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Click Here
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