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How To Craft A Magnetic Headline For Your Marketing Content

We recently talked about the challenges many of us face when writing marketing content. These challenges aren’t unique to coaches.

Even successful authors face moments when writing is difficult – they struggle with writer’s block, fail to get a decent response from their work, etc. The methods professional writers use to overcome these challenges typically involve plowing through and writing more.

As coaches we don’t want to want to spend all our time writing.

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Why Coaches Fail To Write Compelling Marketing Content

The story goes that John Lennon and Yoko Ono were sitting in bed one day and Yoko said, “John, I really wish I had a pool.”

His response was, “Okay, I’ll write us one.”

He then wrote a song, performed it, and sold a ton of records, making plenty enough money to have a pool put in. John Lennon knew how important a few words written for the right audience could be.

You have the opportunity to write yourself a pool.

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The 3 Reasons Why Most Coaches Fail

Most of us become coaches because of the promise. It’s the reason I became a coach, and it’s why most of the coaches I talk to became coaches.

This promise is made up of 3 things. When you made the choice to become a coach, it’s probably because of these reasons.

The first reason is income. Coaching can generate incredible cash flow. You can earn a great living, lead a great lifestyle, and (some coaches) make a small fortune.

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The Email Marketing Strategy to Make Prospects Hungry For More

Think about some of the most successful TV series of the past 10 years – shows like 24, Lost, House of Cards, or Game of Thrones. These four shows couldn’t be more different in their storylines, but they’ve all been wildly successful.

What do they have in common? Why do audiences have parties every Sunday night to catch the newest episode or binge-watch entire seasons in one sitting?

The Art of Open Loops

Here’s the reason why:

At the beginning of each episode,

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The 4 Components of a High-Converting Lead Magnet

My very first lead magnet was called “The 10×10 Marketing System”. It was a stout, 47 pages long and took forever to write. In fact, it was taking so long that I sent out the email to make it available before it was ever finished.

Out of the 584 people I sent it to, 246 asked for it within 13 hours. Needless to say, we had to scramble like mad men to finish writing it!

That was years and years ago,

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How To Keep Your Best Prospects From Slipping Through Holes In Your Marketing

Marketing is compared to fishing a lot. At the risk of overusing the analogy, I think I can milk it for a little more. We don’t want to catch one fish at a time with a rod. We want to catch a bunch of fish at once, so we use a net.

Here’s the mistake we make. We try to market as broad as we can. We think that the broader our reach is, the more people we can attract.

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How To Remove The Pressure From Sales Appointments with Application Selling

In the past, a big part of what made a coach successful was their ability to stomach the uncomfortable sales process.

These coaches didn’t mind dealing with the typical roadblocks from prospects in sales appointments – roadblocks like not enough money and bad timing.

They didn’t mind dealing with the pressure. And make no mistake, there’s a ton of pressure on everyone involved in the sales process. There’s pressure on you to perform well in the meeting.

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3 Warning Signs You’re Not Targeting The Right Clients

To get the ideal client, you need to target the ideal client.

But, you can’t target the ideal client unless you hone in on exactly who that is.

So who’s your ideal client – your avatar? Who’s the one person you want to talk to?

If you’re not 100 percent sure, you’re not alone. Many coaches, especially new coaches, struggle to identify the exact person or business to target. But, just because a problem’s common doesn’t mean it’s not costly.

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How To Think Like Your Prospects To Close More Sales

I knew a coach, Steve who constantly struggled to get results from his networking group. Every time he’d get up to do his talk, he’d ask people to look out for one specific thing. The term he used to describe this thing was referrals. Who has a really clear picture of what the word, referral, looks like? Nobody! Because it’s fuzzy and too broad. But what if Steve said something like this? This week, I’m looking for a specific guy called Overworked Bob.

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How to Order Your Marketing and Sales for Successful Conversions

John bit the dog. The dog bit John. Same four words, but when arranged in a different sequence, they have an entirely different meaning. Especially for John!
— Tony Robbins, MONEY Master The Game

Marketing Sequence. It’s not a topic that coaches hear a lot about.

We’re usually busy hunting down the newest strategies and best practices for our marketing and sales. But, finding the right strategy is only half of the battle.

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