If you’ve run a live event or webinar before, you probably know that delivering your content (the ‘meat’ of your event) isn’t the most stressful part.

It’s the close – the time you make your offer, with the goal to convert prospects into clients.

When you get the close wrong, you feel lousy. You’ve missed an opportunity to provide value to your prospects and make a sale – not exactly our dream scenario.

It’s tough to get it right,