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Sell Without Selling: How To Gift Wrap Your Sales Appointments

In the last blog, I introduced you to Tristan Bond – a coach who was approached by his joint-venture partner about running a webinar to members of their network.

These members were in Tristan’s target market, but he was prevented from doing any selling by the JV partner.

To work around this, we came up with a plan that allowed Tristan to keep his JV partners happy and still generate great sales figures.

The first step we covered was inviting the members to an education-based marketing event that promised to help them with one specific problem.

Sell Without Selling: Host An Education-Based Marketing Event

Have you ever been a situation where you needed to sell without selling?

It may sound odd, but let me give you an example.

I had a client, Tristan Bond, who was in a really tricky position. He coaches healthcare practitioners (dentists, chiropractors, etc.) and was approached by a big health fund about running a webinar for them.

On one hand, he was super excited about the opportunity to connect with loads of people in his target market.