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How To Turn Your Lead Magnet Into A Magic Pill

Imagine yourself walking down the aisle of a drugstore as they stock the shelves with a brand new product – the “Wake-Up-Thin” pill.

The bottle reads, “Take two of these and wake up gorgeous in the morning. Guaranteed!”

They’d be sold out by the end of the day, right? That’s because everyone wants a magic pill.

What makes magic pills so appealing?

Do they take a long time to have an effect?

The 4 Components of a High-Converting Lead Magnet

My very first lead magnet was called “The 10×10 Marketing System”. It was a stout, 47 pages long and took forever to write. In fact, it was taking so long that I sent out the email to make it available before it was ever finished.

Out of the 584 people I sent it to, 246 asked for it within 13 hours. Needless to say, we had to scramble like mad men to finish writing it!

That was years and years ago,