My very first lead magnet was called “The 10×10 Marketing System”. It was a stout, 47 pages long and took forever to write. In fact, it was taking so long that I sent out the email to make it available before it was ever finished.
Out of the 584 people I sent it to, 246 asked for it within 13 hours. Needless to say, we had to scramble like mad men to finish writing it!
That was years and years ago,