To get the ideal client, you need to target the ideal client.

But, you can’t target the ideal client unless you hone in on exactly who that is.

So who’s your ideal client – your avatar? Who’s the one person you want to talk to?

If you’re not 100 percent sure, you’re not alone. Many coaches, especially new coaches, struggle to identify the exact person or business to target. But, just because a problem’s common doesn’t mean it’s not costly.