Have you ever been a situation where you needed to sell without selling?

It may sound odd, but let me give you an example.

I had a client, Tristan Bond, who was in a really tricky position. He coaches healthcare practitioners (dentists, chiropractors, etc.) and was approached by a big health fund about running a webinar for them.

On one hand, he was super excited about the opportunity to connect with loads of people in his target market.