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Get Your Prospects To Take Action With This Content Strategy


Creating marketing content that both engages prospects and gets them to take action is simple… in theory. It really just boils down to deciding what to say and how to say it.

But, when trying to get prospects to engage with content, many coaches tend to give too much away. I call this Hard Teaching.

It’s when coaches give out so much high-quality content that the prospects have no reason to buy from them.