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How To Keep Your Best Prospects From Slipping Through Holes In Your Marketing

Marketing is compared to fishing a lot. At the risk of overusing the analogy, I think I can milk it for a little more. We don’t want to catch one fish at a time with a rod. We want to catch a bunch of fish at once, so we use a net.

Here’s the mistake we make. We try to market as broad as we can. We think that the broader our reach is, the more people we can attract.