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How To Remove The Pressure From Sales Appointments with Application Selling

In the past, a big part of what made a coach successful was their ability to stomach the uncomfortable sales process.

These coaches didn’t mind dealing with the typical roadblocks from prospects in sales appointments – roadblocks like not enough money and bad timing.

They didn’t mind dealing with the pressure. And make no mistake, there’s a ton of pressure on everyone involved in the sales process. There’s pressure on you to perform well in the meeting.