There are two big mistakes I see most coaches make when pricing their programs.

They undercharge, and they’re under-confident.

These two go hand in hand. When a coach lacks confidence, they fail to charge the right amount because they don’t know if they’re worth it. In turn, by undercharging they don’t generate enough income which results in a lack of confidence. It’s a nasty cycle.

After a while, this causes them to undervalue themselves,